Research shows there is a strong relationship between talking about preparedness and taking action. America’s PrepareAthon! provides easy-to-use branding and promotional materials for you to download and use when implementing and promoting your day of action. You are encouraged to customize these tools and create your own PrepareAthon! using the winter storm promotional materials. Additionally, there are communications tools including social media tips, tools, and templates. You can also access materials in six additional languages.